Hector Donacio

Social media has become an almost univer­sally adop­ted hiring tool, with 92 percent of recrui­ters surveyed using it as part of their process. 87 percent are using Linkedin, 55 percent are using Facebook, and 47 percent are using Twitter. Recruiters aren’t afraid of new networks either, with three percent using Snapchat during their process, as well as small forays into Vimeo, Tumblr and Periscope. Employee refer­rals are also impor­tant to the recrui­ting process, with 78 percent of recrui­ters finding their best candi­dates that way. 56 percent of recrui­ters saying they find some of their best candi­dates through social networks, follo­wed by online job boards at 37 percent.

Hector Donacio Community Manager, Alpha Concept

Marlène Berceliot

In the new millen­nium, new tech­no­lo­gies such as the inter­net have chan­ged the way people do their jobs, by opening the access to a world of infor­ma­tion, instant commu­ni­ca­tion and multi­me­dia content, to only name a few of the advan­tages. These tech­no­lo­gies, espe­cially web job portals or virtual social networks have also drama­ti­cally chan­ged the way people find jobs to begin with, as well as the way employers look for new recruits. In the fourth quar­ter of 2016, 67 percent of unem­ployed and 61 percent of employed inter­net users between the ages of 16 and 24 had visi­ted a job or recruit­ment website in the past month.

Marlène Berceliot Resource Manager, Appli Concept

Laetitia Cortot

The use of social media isn’t the only thing evol­ving in the recrui­ting field. With new compa­nies sprin­ging up at an unpre­ce­den­ted pace, the hunt for talent is more compe­ti­tive than ever. After all, skilled team members are the very heart of success­ful busi­nesses — recrui­ters must conti­nually stock compa­nies with excep­tio­nal candi­dates, or risk putting opera­tions in jeopardy. This urgency has led to a more dyna­mic hiring process than ever before, where everyone at a company can be part of the recrui­ting process — and they have a myriad of tools at their dispo­sal to help them attract and employ highly quali­fied candi­dates.

Laetitia Cortot Communications Assistant, Beta Manufacturing

Hector Donacio

One of the biggest chal­lenges recrui­ters face is brand aware­ness, but social media is there to help yet again. 74 percent are using social networks to attract talent, 63 percent are using a company website, and 20 percent are using outbound campai­gns like email. Only 15 percent have esta­bli­shed a mobile website, and only nine percent use SEO. While it may be temp­ting to worry about the content you post to social, recrui­ters are usually looking for very speci­fic things. 74 percent want to see the length of your average job tenure, 57 percent look for length of tenure with current employer and 34 percent are looking for mutual connec­tions.

Hector Donacio Community Manager, Alpha Concept

Laetitia Cortot

59% of candi­dates use social media to research compa­nies they are inter­es­ted in. Candidates will also check out company social chan­nels to gain an insight into company culture and the work envi­ron­ment. 48% of candi­dates used social media in the search for their most recent job. Nearly half of candi­dates reports that they use social media when sear­ching for their most recent job. 69% of active candi­dates are more likely to apply for a job at a company which manages its employer brand. By having a presence on social media, candi­dates will be more trus­ting of your brand. Make sure you are respon­ding to reviews on your social media pages, regu­larly post­ing and sharing updates that reflect your company values.

Laetitia Cortot Communications Assistant, Beta Manufacturing

Marlène Berceliot

A 2016 study conduc­ted by LinkedIn — the leader in career-orien­ted social networ­king — showed the use of big data to be one of top trends in recrui­ting for profes­sio­nal roles world­wide. In 2016, the share of global compa­nies who consi­de­red digi­tal HR to be impor­tant or very impor­tant stood at approxi­ma­tely 72 percent. In another survey of HR profes­sio­nals in the United States, it was also revea­led that over 90 percent of compa­nies are presently making use of social media networks in their hiring process. The study further revea­led that job recrui­ters in the U.S. have expe­rien­ced a sharp increase in both the quality and quan­tity of candi­dates due to the imple­men­ta­tion of social media for recrui­ting purposes. According to a global survey of hiring deci­sion makers, 40 percent of the respon­dents regar­ded social profes­sio­nal networks as a source for quality hires. On the other hand, job seekers also increa­sed their online sear­ching and self-promo­ting in tangent with the demand of recrui­ters.

Marlène Berceliot Resource Manager, Appli Concept