Hector Donacio
Social media has become an almost universally adopted hiring tool, with 92 percent of recruiters surveyed using it as part of their process. 87 percent are using Linkedin, 55 percent are using Facebook, and 47 percent are using Twitter. Recruiters aren’t afraid of new networks either, with three percent using Snapchat during their process, as well as small forays into Vimeo, Tumblr and Periscope. Employee referrals are also important to the recruiting process, with 78 percent of recruiters finding their best candidates that way. 56 percent of recruiters saying they find some of their best candidates through social networks, followed by online job boards at 37 percent.
Hector Donacio Community Manager, Alpha Concept
Marlène Berceliot
In the new millennium, new technologies such as the internet have changed the way people do their jobs, by opening the access to a world of information, instant communication and multimedia content, to only name a few of the advantages. These technologies, especially web job portals or virtual social networks have also dramatically changed the way people find jobs to begin with, as well as the way employers look for new recruits. In the fourth quarter of 2016, 67 percent of unemployed and 61 percent of employed internet users between the ages of 16 and 24 had visited a job or recruitment website in the past month.
Marlène Berceliot Resource Manager, Appli Concept
Laetitia Cortot
The use of social media isn’t the only thing evolving in the recruiting field. With new companies springing up at an unprecedented pace, the hunt for talent is more competitive than ever. After all, skilled team members are the very heart of successful businesses — recruiters must continually stock companies with exceptional candidates, or risk putting operations in jeopardy. This urgency has led to a more dynamic hiring process than ever before, where everyone at a company can be part of the recruiting process — and they have a myriad of tools at their disposal to help them attract and employ highly qualified candidates.
Laetitia Cortot Communications Assistant, Beta Manufacturing
Hector Donacio
One of the biggest challenges recruiters face is brand awareness, but social media is there to help yet again. 74 percent are using social networks to attract talent, 63 percent are using a company website, and 20 percent are using outbound campaigns like email. Only 15 percent have established a mobile website, and only nine percent use SEO. While it may be tempting to worry about the content you post to social, recruiters are usually looking for very specific things. 74 percent want to see the length of your average job tenure, 57 percent look for length of tenure with current employer and 34 percent are looking for mutual connections.
Hector Donacio Community Manager, Alpha Concept
Laetitia Cortot
59% of candidates use social media to research companies they are interested in. Candidates will also check out company social channels to gain an insight into company culture and the work environment. 48% of candidates used social media in the search for their most recent job. Nearly half of candidates reports that they use social media when searching for their most recent job. 69% of active candidates are more likely to apply for a job at a company which manages its employer brand. By having a presence on social media, candidates will be more trusting of your brand. Make sure you are responding to reviews on your social media pages, regularly posting and sharing updates that reflect your company values.
Laetitia Cortot Communications Assistant, Beta Manufacturing
Marlène Berceliot
A 2016 study conducted by LinkedIn — the leader in career-oriented social networking — showed the use of big data to be one of top trends in recruiting for professional roles worldwide. In 2016, the share of global companies who considered digital HR to be important or very important stood at approximately 72 percent. In another survey of HR professionals in the United States, it was also revealed that over 90 percent of companies are presently making use of social media networks in their hiring process. The study further revealed that job recruiters in the U.S. have experienced a sharp increase in both the quality and quantity of candidates due to the implementation of social media for recruiting purposes. According to a global survey of hiring decision makers, 40 percent of the respondents regarded social professional networks as a source for quality hires. On the other hand, job seekers also increased their online searching and self-promoting in tangent with the demand of recruiters.
Marlène Berceliot Resource Manager, Appli Concept